đź“Ł Marketing Operations Overview — Darukaa.earth¶
Darukaa.earth’s marketing team exists to amplify our mission—bringing transparent, AI‑driven nature finance to the world. This playbook sets out clear objectives, tactics, and tooling so anyone in the team (or stepping in to help) can execute with confidence.
🎯 Core Marketing Objectives¶
| # | Objective | Metric | 2025 Target |
|---|---|---|---|
| 1 | Automate LinkedIn content cadence | % of weekly posts scheduled | 100 % (3–5 posts / week) |
| 2 | Grow LinkedIn followers | Net new followers / month | +1 000 followers / month |
| 3 | Publish thought‑leadership content | Blog / newsletter posts / month | 3 posts / month |
| 4 | Track & optimise performance | Updated analytics dashboard | 1 dashboard / month |
🔧 Execution Framework¶
1. Strategic Tagging & Partner Engagement¶
- Tag collaborators, clients, and ecosystem partners to amplify reach.
- Mention individuals/orgs to boost credibility and visibility.
- Encourage mutual engagement through re‑sharing and comments.
2. Post High‑Value, Niche Content Consistently¶
- Themes: Bioacoustics, Biodiversity Credits, D‑MRV, NatureTech, Community Impact.
- Formats: Visuals, data snapshots, field stories, short videos.
- Frequency: 3–5 posts/week (pre‑scheduled).
3. Embed Strong Calls‑to‑Action (CTAs)¶
Encourage actions such as “Follow us for real‑time ecosystem insights”, “Comment your restoration story”, “Visit darukaa.earth for case studies”.
Real examples: “Follow Darukaa.earth for the latest on acoustic biodiversity monitoring.”
4. Engage Pre‑ and Post‑Publishing¶
- 5–10 daily interactions with relevant industry threads.
- Respond to all comments within 24 h to foster dialogue and LinkedIn algorithm lift.
5. Use Targeted Hashtags & Community Groups¶
#Bioacoustics #BiodiversityCredits #NatureFinance #DMRV #ClimateTech #DarukaaEarth
6. Collaborate on Thought‑Leadership Content¶
Co‑author articles with domain experts, publish joint results, interviews, and co‑branded pieces.
7. Show Real Stories, Metrics & Visual Proof¶
- Showcase biodiversity metrics (e.g. acoustic complexity index).
- Use before/after comparisons, field visuals, and community quotes.
🤖 AI‑Powered Marketing Agent (Built with N8N)¶
Not just a scheduler: This self‑hosted agent creates and posts contextual, brand‑aligned content autonomously.
| Capability | Implementation |
|---|---|
| Topic Sourcing | Google Trends API checks breakout terms daily |
| Content Gen | OpenAI GPT‑4 turbo + brand‑tone prompt |
| Scheduling | LinkedIn API post every 3 days |
| QA Filters | Toxicity, length, brand‑voice lint |
Why it matters: Guarantees consistency during busy project cycles, keeps Darukaa.earth top‑of‑mind, and lets the team focus on higher‑touch campaigns.
đź“Š Analytics & Tracking¶
A custom Data Studio dashboard tracks: * Post impressions & engagement rate * Follower growth (net & source) * Content type performance * Posting consistency * Comment sentiment analysis
Dashboard link: marketing‑dash.darukaa.earth (restricted to Marketing team).
đź› Tool Ownership & Access¶
| Tool | Owner(s) | Access |
|---|---|---|
| N8N | Komal | Marketing Team |
| LinkedIn Page | Komal | Marketing Team |
| Medium Blog | Komal, Guneet | Marketing Team |
| Figma Brand Kit | Design Team | All Darukaa.earth employees |
đź—‚ Summary of Tools & Workflow¶
| Category | Tools |
|---|---|
| Content Planning & Scheduling | Notion, N8N, Google Trends |
| Design & Visuals | Canva, Figma, Field Photos |
| Automation | N8N (AI Agent) |
| Analytics | LinkedIn Native, Data Studio Dashboard |
| Long‑form Publishing | Medium, LinkedIn Articles |
Ready to post? Make sure your draft aligns with our tone guide in tone.md and includes one clear CTA linking back to darukaa.earth. Let’s keep the conversation around nature finance growing! 🌱